Latest Shocking Entertainment News: Hailey Bieber Slams 'Annoying' Rumors of Brand Rivalry With Selena Gomez
Hailey Bieber (née Baldwin) and Selena Gomez have been pitted against one another for years due to their respective relationships with Justin Bieber — but both women have shown nothing but respect for each other on social media.
In the early 2010s, years before she began dating her future husband, Hailey would frequently tweet her admiration for Justin and Gomez, who were a couple at the time.
“They are the perfect relationship,” the model — who married the “Peaches” singer in September 2018 — tweeted in 2012, per Just Jared, ironically musing about how she’ll be “forever alone.” The then-teenager praised the Only Murders in the Building star as “beyond flawless” in the social media message.
Justin and Gomez were famously on-off for the next couple of years. By the end of 2015, Justin was spotted making out with Hailey, though the two weren’t officially an item. He once again reconciled with Gomez in November 2017, Us Weekly confirmed at the time. However, a source told Us that Justin and Hailey were still in touch via text message, maintaining their relationship was “platonic.”
By May 2018, Jelena was officially over for good. A month later, Us broke the news that Justin was back with Hailey — and the “Baby” singer wasted no time, proposing to the Rhode creator in July 2018. The couple tied the knot two months later.
Keep scrolling to see everything Hailey and Gomez have said about each other over the years:
Hailey Defends Jelena
"I don't care what anyone says but Justin Bieber and Selena Gomez together is the definition of a teenage dream! #word,” Justin’s future wife tweeted in 2011.
‘Beyond Flawless’
Hailey couldn’t help but gush about Gomez via Twitter in 2012. "She is beyond flawless and he's ya know he's Bieber. They are the perfect relationship... forever alone," Hailey wrote at the time.
A True Jelena Stan
“I gotta say I was really looking forward to seeing what color coordination Jelena was gonna do for this year's VF party.. #sigh #ohwell," Hailey tweeted in 2012.
Shooting Down the Rumors
In October 2019, shortly after Gomez released her track “Lose You to Love Me” — speculated to be about her former romance with Justin — Hailey shared an Instagram Story listening to the song “I’ll Kill You” by Summer Walker and Jhené Aiko. Fans immediately connected the Insta Story to the “It Ain’t Me” singer’s latest release, which Hailey vehemently denied. “Please stop with this nonsense… there is no ‘response,’” she commented on an Instagram post about the topic.
Gomez Calls Out Her Fans
The artist wasn’t here for her followers going after Hailey in the wake of the Instagram drama. “I am grateful for the response that the song is getting. I'm so grateful," Gomez said on Instagram Live at the time, per Cosmopolitan. “However, I do not stand for women tearing women down and I will never, ever be by that."
‘This Is Disgusting’
Gomez once again slammed trolls in 2010. After Madison Beer — a mutual friend of the two — dined with Hailey, some fans of the “Rare” artist came down hard on the “Reckless” singer due to their feelings that she betrayed Gomez. Not only did Beer defend herself, but the Disney Channel alum came to her defense as well. “This is disgusting reading all of this. This wasn’t intentional whatsoever,” Gomez wrote via Instagram. “I’m so disappointed that people would speak to someone like this. I have known Madison since she was a baby and watched her continue to become the woman she is. There is no issue.”
More ‘Likes’
In 2021, Hailey “liked” two of the Texas native’s magazine covers: her March profile in Vogue and her August story in Elle.
Hailey Seemingly Hits Back at Comparisons to Gomez
In April 2022, after a series of her TikTok videos were bombarded with comments comparing her to her husband’s ex, Hailey took to the platform to address the haters. “Leave me alone at this point,” Hailey told trolls via TikTok. “I’m minding my business. I don’t do anything, I don’t say anything. Leave me alone, please. Enough time has gone by where it’s valid to leave me alone. I beg of you. Truly. That’s my only request. Be miserable somewhere else, please.”
Fans Accuse Gomez of Throwing Shade at Hailey
In May 2022, Gomez shared a TikTok video of her skincare routine that some fans assumed was her way of making fun of a video that Hailey posted earlier that day. "Wait ... is she tryna make fun of you know who," one commenter wrote. The "Bad Liar" singer took to the comments section to assure her followers that she had not been throwing shade. "This is why I believe in taking care of your mental health," she wrote. "Guys no idea what I did but I really am sorry. Zero bad intention. Deleting soon." The Wizards of Waverly Place alum later disabled comments on the video.
The Timeline
Hailey addressed the “timeline” of her and Justin getting together after he rekindled his relationship with Gomez months before he proposed. "The only people who really know the truth of the situation and what the timeline really was and how it happened and how it went down are, like, me and him," she said on the “Call Her Daddy” podcast, noting the idea that she “stole” Justin from Gomez wasn’t accurate. “I was there and I was living it every day." Hailey also revealed that she’s spoken to the “Look at Her Now” songstress in the years following the couple’s 2018 nuptials. “It’s all respect. It’s all love,” Hailey said. “That’s also why I feel like if everybody on our side knows what happened and we’re good and we could walk away from it with clarity and respect then that’s fine. … Which had brought me a lot of peace and I’m like, ‘We know what happened. It is what it is.’ You’re never going to be able to correct every narrative.”
Selena Brushes Off TikTok Rumors
In February 2023, Gomez reacted to a TikTok video theorizing that one of Hailey's earlier posts was about her. “It's OK!" she wrote in a comment. "I don't let these things get me down! Be nice to everyone! x." Hailey, for her part, previously denied that her since-deleted clip was about anyone in particular. "I never comment on this type of thing but we were just having a girls night and did a random TikTok sound for fun," she wrote in January 2023, commenting on a different clip about her original post. "It's not directed at anyone."
The TikTok Saga
When a clip from Drop the Mic resurfaced via TikTok — which showed Hailey appearing to gag at the mention of Taylor Swift's name — Gomez quickly defended her BFF. "So sorry, my best friend is and continues to be one of the best in the game," she commented on one fan's video, which referred to Hailey as a "mean girl" and a "bully."
Reaching Out After ‘Death Threats’
Following the alleged social media beef, Gomez revealed in March 2023 that she had personally spoken with Hailey. “Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,” Gomez wrote via an Instagram Story statement. “This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop .”
Denying a Shady TikTok ‘Like’
In March 2025, a TikTok user alleged that Hailey dropped a “like” on a comment disparaging Gomez and her fiancé Benny Blanco’s loved-up Interview profile. After the claim went viral online, Hailey’s rep denied the accusation. “This never happened,” the rep exclusively told Us Weekly in a statement at the time. “This entire story has been fabricated by a content creator looking to capitalize off of an old, tired narrative.” Hailey subsequently took to social media to seemingly address the drama. “Pastors and preachers really love to just put words together with the same letter and act like it’s HITTING, so crazy,” she wrote via Instagram. “‘There’s blessing in the brokenness,’ ‘There’s grace in the gratitude.’ S*** drives me bananas.”
No Rivalry Here
In October 2025, Hailey shut down speculation that she worries about whether shoppers compare her skincare line, Rhode, to Gomez’s Rare Beauty. “It’s always annoying being pitted against other people. I didn’t ask for that,” Hailey told The Wall Street Journal. “When people want to see you a certain way and they’ve made up a story about you in their minds, it’s not up to you to change that.”
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